1. Accessibility & Legislation
  2. Common Issues
  3. Testing & Tools
  4. Analysing Your Site

2.01.03.a Tooltips & logos: Answer

Ye olde balloon shoppe: an example company logo

What would make a suitable alt attribute for the logo displayed?

Trick question. They were all valid. Each of the answers reflect the most important information, the company name,

  • Correct option: Ye Olde Balloon Shoppe
  • Correct option: Ye Olde Balloon Shoppe.com
  • Correct option: Ye Olde Balloon Shoppe logo
  • Correct option: Ye Olde Balloon Shoppe.com: Balloons for all occasions

The most pedantic would insist on using all the text in the image.

The best choice would be the most succint alt="Ye Olde Balloon Shoppe".

It is argueable that a null alt text could be used. Can you imagine why?


Next: Decorative images